MELISSA’S
Branding, packaging, digital & campaigns
EXOTIC PRODUCE. EVERYDAY SHELF.
ZERO COMPROMISE ON EITHER.
The nation's largest specialty produce distributor needed a visual system that could stretch across hundreds of SKUs without losing its identity. Refreshed packaging, digital, and campaigns to win younger consumers, without alienating the ones already loyal. +12% shelf visibility. +15% social engagement.
The produce aisle will never look the same.
The Challenge
Goal: Refresh the visual identity and packaging of Melissa’s, the leading U.S. distributor of exotic fruits and vegetables, to strengthen appeal among younger and more demanding consumers.
Challenges: Highlight product freshness and diversity while maintaining design consistency across a broad range of SKUs, from retail to digital.
Benefits: 12% increase in shelf visibility, 8% growth in seasonal sales, and a 15% rise in social media engagement.
MELISSA'S
is the nation's largest specialty produce distributor, delivering the global market from its warehouse facilities in Los Angeles.
"Lucas brings a rare mix of strategic thinking, creativity, and great design taste to every project. From packaging to brand assets, his work is both structured and stylish, and he’s always professional and easy to collaborate with."
Sabrina Ortiz
Design Manager | Melissa’s Produce
BRANDING
PARTNERSHIP WITH THE LAKERS
CHICKPEAS
The perfect snack!
CLEAN
SNAX.
